IT JUST TAKES ONE CHOICE TO CHANGE THE FUTURE.
Alcohol in pregnancy is more likely to cause harm than other food & drinks you’ve been told to stay clear of.
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WE'RE NOT HERE TO SCARE OR JUDGE ANYONE.
We are simply here to help you make a choice: an informed, empowered, supported choice.
You deserve to know the facts, so you can make the safest choice. The one that gives you peace of mind now and protects your future.
And you don’t have to do it alone. This choice isn’t just for pregnant women. Partners, families, friends, workplaces – the more people know the facts, the more support we create. We can all help by asking different questions, celebrating differently, offering better options.
That’s how movements start.
Because there are options. And when we choose differently, we build a new kind of normal: one where the safest choice is also the easiest and obvious one.
This is your moment.
One decision.
A lifetime of difference.
The science is clear:
- Alcohol is poisonous to a developing baby's brain and body.
- 1 in 13 alcohol-exposed pregnancies may result in fetal alcohol spectrum disorder (FASD), a lifelong neurodevelopmental condition that causes cognitive, emotional and behavioural challenges.
- Even one glass of wine can impact a baby’s breathing movements for up to two hours after consumption.
- Drinking during pregnancy increases the risk of stillbirth by 40%.
- Alcohol causes more long-term neurobehavioural damage than heroin.
And the list goes on…
Had some drinks before you knew?
- Breathe deeply
- Try not to panic
- If you are not a dependent drinker try to avoid alcohol and seek support from your healthcare provider
- If you are a dependent drinker speak to your healthcare provider before stopping drinking
You are not alone. We know there are many reasons women might drink in pregnancy. There is no judgement here. Many pregnancies are unplanned. Sometimes women have not had the information they need to understand the risks of alcohol in pregnancy.
It’s better for baby the sooner you can stop – the brain in particular is developing throughout the pregnancy.