WELCOME TO THE TRAINiNG SECTION FOR HOSPiTALiTY AND ON-TRADE VENUES!
Congratulations on joining the Pilot of the Just One Choice campaign. This training will take you 15 minutes and can enable you to make a lifetime of difference.
What is the Just One Choice campaign?
Just One Choice is a campaign that gives information about the risks involved in using alcohol in pregnancy and links people who are interested in learning more to information and support. It is designed to make pregnant women feel seen, trusted and informed.
Why are we doing this?
Have you ever noticed the logo on the back of bottles about alcohol and pregnancy? This is on 99% bottles of alcohol sold in the UK. But, do all your customers buy alcohol in bottles? What about those who buy a glass of wine, a cocktail or pint of beer? They don’t get to see the logo and don’t have the information about the risks. Just One Choice gives them a tap on the shoulder, a nudge to make the safest choice and go alcohol-free in pregnancy.
Don’t women already know not to drink in pregnancy?
Most women drink alcohol in the UK and nearly half of pregnancies are unplanned, putting them at risk of an alcohol exposed pregnancy. Not every pregnant person finds out that they are pregnant in the early stages and may be living their usual lifestyle. Research shows that many people still don’t know about the risks or that even low-level alcohol use can cause harm. While 99% of bottles of alcohol sold in the UK have a pregnancy warning logo, and that’s a great start, it is often missed. Actually there has never been a national public health campaign about it and it’s typically not taught in school. So some 40% of pregnancies in the UK are still alcohol-exposed.
So, this information is going to be made available on posters in your venue. Each poster will have a QR code so that customers can access more information and links to support.
This choice isn’t just for pregnant women – which is why the posters should be available for all to see.
Partners, families, friends, colleagues – the more people know the facts, the more support we create. We can all help by asking different questions, celebrating differently, encouraging better options.
A lifetime of difference.
What is your role?
Please watch the following training video for some tips to help you answer any questions people may have about the campaign.
Thank you to Revolution Bars for piloting this new campaign.
Pilot Survey
Pilot survey for staff - please fill in after viewing the training video
Case Study
I was working behind a bar as a bartender when a group of friends came into the pub for a drink. One of those friends was pregnant and drinking alcohol along with the others. I had never had any training about alcohol and pregnancy and what I could or should say. The easiest thing was to say nothing. So I was about to go off shift and say nothing when I remembered what my Mum, who works to prevent FASD, has always told me. So, I spoke to my friend and told her the risks. She wasn’t that interested in hearing about it in the moment, but she messaged me afterwards to say she had done some research afterwards and that I was right and she was cross nobody had told her the risks before. She now tells everybody about the risks of drinking alcohol whilst pregnant! It would have been helpful for all bar staff to have training about the risks of alcohol and pregnancy and somewhere to point people to for more information. I was just lucky to already know.
The Just One Choice campaign will remind people of the risks of alcohol and pregnancy and will make it easier for you to signpost people who are curious to solid, expert-reviewed information and support.