Who we are
Just One Choice is a unique and timely initiative focused on encouraging hospitality venues to post information about the importance of choosing alcohol-free pregnancy.
Just One Choice is run by The National Organisation for FASD, the country’s longest serving charity focused on these issues, we have more than 20 years’ experience supporting pregnant women with blame-free and shame-free awareness of the risks of alcohol consumption during pregnancy.
Just One Choice founding partners include Diageo, Heineken and The Portman Group (the social responsibility body and regulator for alcohol labelling, packaging and promotion in the UK). If your company might like to support this campaign, please reach out!
Just One Choice seeks to be the calm in the noise. We recognise women are experts in their own lives. We are here to ensure women have information they possibly haven’t heard but need to.
It takes Just One Choice to change the future.
Choose alcohol-free pregnancy.