We are pleased to launch the Just One Choice campaign which is being made possible through support of leading alcohol companies Diageo and Heineken, as well as the Portman Group, the UK alcohol industry’s social responsibility body, and the Scottish Alcohol Industry Partnership. Just One Choice brings awareness of the risks of alcohol and pregnancy to new audiences, including consumers at the point of sale. Our research shows that the public is behind more messaging at point of sale emphasising the UK Chief Medical Officers’ guidance that that safest approach is to avoid alcohol if you are pregnant or could become pregnant. The public also believes the alcohol industry has responsibility for helping to get these messages out there. Just One Choice encourages alcohol-free alternatives during pregnancy.

At Diageo, we are committed to promoting positive drinking and supporting informed choices. Through DRINKiQ, our global responsible drinking platform, we provide consumers with evidence-based information about alcohol and health. We're proud to support the Just One Choice campaign in helping share clear, consistent information about the importance of avoiding alcohol during pregnancy.

We’re proud to support National FASD’s Just One Choice campaign and the important message at its heart. We recognise the risks of harmful alcohol consumption and the role we, and the wider industry, must play in addressing them. Every one of our alcohol product labels carries a pregnancy warning, and our growing range of 0.0 alternatives ensures that no one has to miss out on the moments that bring us together.

We’re proud to support the Just One Choice campaign, underlining our commitment to an alcohol-free pregnancy in line with NHS guidance. Whilst our best practice recommendations ensure that pregnancy warning labels are near universally present on alcohol packaging in the UK, this campaign will help get this important message to even more people wherever they are.

The Scottish Alcohol Industry Partnership (SAIP) is an alliance of alcohol beverage producers and trade representatives working together to support initiatives that promote responsible consumption and tackle harmful drinking in Scotland. We are proud to support the ‘Just One Choice’ campaign highlighting the importance of having an alcohol-free pregnancy as recommended by the UK Chief Medical Officers.

I am so delighted that Just One Choice is launching on International FASD Awareness Day and that this campaign makes information about the risks associated with an alcohol exposed pregnancy available at the point of sale. Clear information allows people to make informed decisions. Decisions that can last a lifetime. It’s brilliant that major producers and industry responsibility bodies, are standing up and making it clear that they support alcohol-free pregnancy and the Just One Choice campaign.